Archdiocese of New York
Development Office
Overview:
As an integral member of the Development Office marketing team, the Marketing and Social Media Coordinator will execute a comprehensive social media strategy in support of the Development Office and its fundraising initiatives, including the Cardinal's Annual Stewardship Appeal, Alfred E. Smith Memorial Foundation, and other archdiocesan fundraising entities.
Reports to: Senior Manager, Marketing
Work Location: 488 Madison Avenue, New York, NY 10022
Responsibilities:
- Develop and execute social media strategies across all platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok) to support fundraising campaigns and donor engagement
- Travel throughout the Archdiocese to capture on-site video and photo content at mission-aligned activities including parish programs, ministry events, grantee visits, and community outreach efforts
- Produce high-quality video content from concept through post-production, including filming, editing, and creating compelling narratives that demonstrate donor impact
- Lead strategy and execution of social media fundraising campaigns, including organic content, paid advertising, and community engagement
- Create engaging multimedia content including videos, graphics, photos, donor testimonials, and stories that inspire giving and showcase the archdiocese's mission
- Manage social media operations including content calendar planning, post scheduling, community management, and real-time engagement with followers and donors
- Design and implement paid social media advertising campaigns to increase reach, drive donations, and promote major fundraising events like the Alfred E. Smith Memorial Foundation Dinner
- Monitor social media metrics, providing regular reports with actionable insights
- Support special events through live social media coverage, real-time updates, and post-event content
- Stay current on social media trends, platform updates, and digital fundraising best practices
- Perform special projects and assist Marketing and Communications Director as needed
- Maintain content calendars and deliver campaigns on time and within budget while meeting engagement and fundraising KPIs
- Ensure brand consistency and quality control across all platforms in collaboration with Marketing and Communications Director
- Provide monthly analytics reports and maintain professional, timely community engagement
- Other related projects as assigned by supervisor.
Education, Experience, and Skills:
- 1-3 years of experience in social media management, preferably in nonprofit or fundraising environments
- Proven video production skills including filming, editing, and post-production using tools such as Adobe Premiere, Final Cut Pro, or similar software
- Experience with Adobe Creative Suite (Photoshop, Premiere, After Effects) and graphic design tools (Canva, etc.) Experience with social media management tools
- Ability to travel throughout the archdiocese to capture content at various locations and events
- Valid driver's license and reliable transportation for on-site content capture
Compensation range for this position is: $25.00 – $30.00 per hour.
Interested candidates should send a cover letter and resume to:
Mateja.lucic@archny.org