Every platform offers a different set of tools, challenges, and factors to consider when sharing your message. What should you focus on when choosing a platform? Are there platforms that are better for your particular audience? How can you tailor your content to each audience?
Facebook is the largest social media platform, with over 2 billion users a month. Content you can post to Facebook includes text, images, images with text captions, links, videos, live videos, and stories.
In addition, you can share other user’s posts to your page. Facebook’s algorithm prefers posts that spark engagement between other users -such as conversations in the comments- and videos. Click here for ideas on content development on Facebook.
Learn more about setting up your Facebook page here.
As the largest platform, Facebook is accessible to a wide general audience. Although less popular with younger groups, your existing audience likely already has a Facebook account.
A unique aspect of Facebook are sub-groups associated with Facebook pages. These groups can be closed/private, or public, and allow you to reach specific parts of your audience and encourage conversations between them.
You can create pages specifically for your events through your Facebook page to collect relevant information about your upcoming event.
Twitter is tailored towards sharing news and commentary. Tweets are limited to 280 characters, and can include photos, video, and links.
Learn more about Twitter here.
Tweets have a shorter lifespan than Facebook posts, which is to say that they appear in your followers’ feed and then are pushed down the feed by more recent posts. Don’t be afraid to reuse material from your tweets, or share them later in the day to make sure more people see them.
Instagram is a specialized platform for sharing images and short videos with captions. The audience skews towards a younger, more diverse group. Instagram tends to have a more engaged userbase, with 10x more interactions by post than on Facebook (which also owns Instagram).
Learn more about Instagram here.
It is recommended that posts include hashtags to gain attention from a wider audience. Instagram also offers stories, allowing you to post videos that will be seen at the top of the feed of all followers of your page, and IGTV.
The Archdiocese of New York and Flocknote have partnered to offer Flocknote, a tool for communicating to signed-up users via email and texts, to parishes and ministries of the archdiocese.
To learn more and sign up for your free Flocknote account, please contact MK.Fogarty@archny.org.
YouTube can be used in conjunction with your social media for sharing and hosting edited videos and livestreams in a collected place.
Parishes of the Archdiocese of New York are invited to claim their free website provided through eCatholic. To learn more and sign up, visit newyork.ecatholic.com.
Your website is more than a bulletin board. Your website is often the first thing someone looking up your parish sees, and it’s important to make a good first impression. Use high-resolution images and videos to showcase the best of your parish.
Are you looking for content to share from the archdiocese? Click here for a few ideas.